TRENDS 2020: GRANDMILLENIAL STYLE
DESIGN TRENDS 2020
TRANSITIONAL STYLE (a.k.a. “Grandmillenial Style”)
You've noticed more and more of it, right? The “it” being this eclectic combo of traditional and modern decor. A ‘Granny Chic’ look which straddles the line of the old and new, living together in perfect harmony. It's the interiors trend that Soho House has been integrating into the collective for years now. And the influence has finally hit the tipping point accompanied by a new trendy name.
And because what's old does become new again, this look (rooted in "Transitional Style”), has been given a more identifiable decor moniker! The amped-up version of Transitional Style has upped its game to be labelled "Grandmillenial Style", and that’s because of the millennial generation embracing it wholeheartedly. Colour? Check. Chintz? Check, check. A West Elm chair mixed with an antique gilt mirror? Triple check. Fringe and festoon blinds? You know it;)
When I started designing on my own many moons ago and being asked what my style was, I used to say 'transitional' because there wasn't another term coined to really describe it.
Tory Burch’s Lovingly Restored Antigua Getaway. Photo: Francois Halard
I loved antiques, and mixing them with modern pieces. I loved colour, pattern and texture to create unusual combos that somehow worked together. I thought the world of mixing old school Laura Ashley juxtaposed with a jazzy contemporary piece of art.
Basically, I loved anything that looked like it came from my Baby Gram's house, and I loved to combine it in a present-day setting unexpectedly.
So, in other words, it appears I was Grandmillenial even before my work was deemed "eclectic" by others who saw it. Previously, I don't think transitional design décor was considered very identifiable because it didn't have a flashy name and might've come across as a safe middle-of-the-road option to appeal to all. Yet, it never was for me, nor does it have to be!
As you can see, it's always been eclectically curated with an appreciative eye for all eras of design. In our opinion, this style has always been around because it's timeless. It's that straddling of the line between old and new to produce a timeless and fresh look but we certainly appreciate the new namesake!